February 03, 2015

The FURIOUS 7 Super Bowl Spot Is Preposterously Awesome


It's been two days since the Super Bowl and I'm still having some trouble believing that the Football Gods actually allowed my Patriots to win that game.  Whether you believe in all that Deflategate nonsense or not, I think we can all agree that the ratio of game-based excitement to ad-based entertainment was incredibly lopsided this year.  I think the best ad I saw the whole game was for avocados.

But we also got a crop of mini-trailers for big upcoming features, including Terminator, Pitch Perfect 2, Tomorrowland and Jurassic World.  But the only one of these worth really talking about is the spot for Furious 7.


What unholy deal did Vin Diesel make with Beelzebub which allows each of these movies to be better than the last one?    How is this possible?  Was Paul Walker collateral damage?  Somebody get the Vatican on this, STAT.

I don't even know where to begin.  The importance of family has become the prevailing theme of these movies, so I love seeing that same theme play out on the villain's side as well.  The Toretto house explosion is pretty baller, and I would have expected this to be the kind of thing used to write Walker out of the series but it looks like it happens right up front and sets the rest of the movie in motion.  The Rock saying "Daddy's gotta go to work" makes me happier than decorum should permit.  But that car jumping from building to building though...holy fuck.  That absolutely silenced my Super Bowl party.

My only disappointment with this (and all) trailers is not enough Kurt Russell.  Here's hoping I don't walk out of the movie with the same complaint.

On a related note, Amazon currently has EVERY Fast & Furious movie available for $10 or less per Blu-ray.  You can also get the whole thing as a box set for $50.  Happy early birthday to me!