October 23, 2014

Marvel Says "Fuck It," Releases AVENGERS: AGE OF ULTRON Trailer A Week Early


This is why I love Marvel.

On Tuesday they announced that the first trailer for Avengers: Age Of Ultron would premiere during next week's episode of Agents Of SHIELD.  Then on Wednesday, a low res copy leaked on Vimeo and started getting passed around the internet by assholes with no sense of propriety or patience.  Most studios would have started throwing down cease and desist orders in an attempt to get every copy of the trailer pulled offline, but Marvel is smart enough to know when the genie is out of the bottle.  So, after a cheeky tweet blaming Hydra for the leak, they leaned into the skid and simply released an HD version of the trailer themselves, thus undercutting the shithead leakers and once again commandeering the superhero movie conversation everywhere.  What's that DC?  You finally figured out a game plan?  That's adorable.

Check this shit out:


DAMN.

The first film fairly reveled in the pure joy of seeing all the heroes finally come together for the first time, and while I'm sure there will still be plenty of humor and fun in this second outing (it is Joss Whedon after all) it's also clear that Earth's Mightiest Heroes are going to end up in some pretty dark places.  That Hulkbuster armor has me virtually vibrating with excitement and James Spader sounds appropriately menacing as the big bad.  

Plus there's still nary a sign of The Vision!  He's the character I'm easily most excited to see, as I'm incredibly curious to see exactly how his creation and his relationship with Stark and Ultron will play out.  I also appreciate the small tastes we're getting of Scarlet Witch and Quicksilver, particularly the sort of vapor-trail approach to the latter which easily differentiates him from Fox's iteration of the same character in Singer's X-Men films.

And that creepy-as-fuck Pinocchio song?  As my wife said upon watching it for the first time (and then once again immediately afterwards), that's just so Joss it hurts.

These next six months are going to be unbearable.